Salient features of blue ocean strategy books pdf

Using blue ocean strategy to reduce new product failure. To create a blue ocean strategy, organizations must be committed to value innovation. The seminal book blue ocean strategy has sold over 3. New generation of management gurus announced thinkers50,united kingdom at thinkers50 we believe there is nothing so practical as a great idea, and the concepts and tools developed by kim and mauborgne have been utilized throughout the world, says thinkers50 cofounder stuart crainer. Blue ocean strategy uses three characteristics to determine a viable strategy. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. In our research and discussions, weve encountered six especially salient assumptions built into managers mental models. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. How to create uncontested market space and make the competition irrelevant pdf by w. She is also codirector of the insead blue ocean strategy institute. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Buyer value is lifted by raising and creating elements the industry has never. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Blue ocean idea index boi other companies companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success.

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Characteristics of a good blue ocean strategy collaborat,india blue ocean strategy uses three characteristics to determine a viable strategy. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy bos is a management concept which prescribes that organizations. Part one discusses the main message of the book and presents some analytical tools and. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The most detailed book summary of blue ocean strategy by w. When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets.

Furthermore the blue ocean strategy was awarded with. In order to unlock a blue ocean, a companys strategic profile should clearly show a strong focus, stand apart from competition, and have a clearly. Blue ocean strategy is a book published in 2005 and written by w. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Everyday low prices and free delivery on eligible orders. All in all, blue ocean strategy is a book worth reading. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. We have come to think of them as red ocean traps, because they. Blue ocean strategy and sustainability for strategic. The authors ask readers what is the best unit of analysis of profitable growth. Value innovation strategy competes in an uncontested market space. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.

The concept of blue ocean is based on the idea that the business universe is made up. In order to unlock a blue ocean, a companys strategic profile should clearly show a strong focus, stand apart from competition, and have a clearly understood tagline that communicates the strategy. This situation is applying to more and more industries today and will be even. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Renee mauborgne is the insead distinguished fellow and a professor of strategy at insead, one of the worlds top business schools. Blue ocean strategy is a difficult concept to apply in practice. Blue ocean strategy is a strategy that advice companies to go to.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy what does it say name of institution. How to create uncontested market space and make the competition irrelevant, w. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Pdf harvard business school press blue ocean strategy. Blue ocean strategy formulation the strategy canvas. The original bos book from 2005 kim and mauborgne 2005b has. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy is a landmark idea founded by w. Blue ocean strategy promises to change the destructive cycle of market crowding.

This blog article is a overview of some of the key points of the book by w. You may or may not agree with the central philosophy, but you will be inspired. The blue ocean idea index provides a simple but robust test of this system view. Pdf harvard business school press blue ocean strategy rajeh. They represent businesses that may not be around today, or werent around until they came on to the scene.

This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. Blue ocean strategy including examples and pdf download. One is to launch completely new industries, as ebay did with online auctions. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.

Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Over the last several decades, product development efforts have seen unacceptably high new. Mauborgne the seminal book blue ocean strategy has sold over 3. This book brings the best of those articles together all in one place. New demand in an uncontested market space, or a blue ocean, rather than by competing headtohead with other suppliers for known customers in an existing industry. Pdf examining the emergence and evolution of blue ocean. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market. What is blue ocean strategy about blue ocean strategy. Pdf blue ocean strategy bos is a management concept which prescribes that organizations, rather than. Chan kim and renee mauborgne in the indie business book club. Chan kim and renee mauborgne is an outofbox kind of breakthrough book, that gets the best out of you.

How to create uncontested market space and make the. The strategy canvas provides a highly visual tool to help look at future options. Our study shows that blue ocean strategy is particularly needed when supply exceeds demand in a market. A company will have more success, fewer risks, and increased profits in a blue ocean market.

Examining the emergence and evolution of blue ocean strategy. Innovation, new market space and creating demand are central characteristics. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. High growth and profits an organization can generate by creating. Main page contents featured content current events random article donate to wikipedia. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy.

This book is not the victory of an idea but of a friendship that we have found more. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. This blog article is part of a series on the book blue ocean strategy by w. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. The analysis shows that the bos concept exhibits several characteristics which makes it highly. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. How to create uncontested market space and make the competition irrelevant unabridged by w chan kim, renee mauborgne isbn. I hereby declare that i worked out the diploma work asit applied. How to create uncontested market space and make the competition irrelevant by w.